Issue 9

Amanda Thompson

Amanda Thompson

Award-Winning Financial Advisor, Keynote Speaker, Ironman, World Championship Qualified Triathlete.

Many people say follow your heart. But, for me, following my heart has often led me to trouble, in the relationship department.

So, my advice is


I mean follow your intuition — if you have a feeling that won’t go away, take the time to understand what that feeling is telling you. It’s really important to tune into those feelings. Because, by doing so, you are listening to advice from the person who knows you best — yourself.

Let me give you a few examples of what that could be. For some people it might be reoccurring dreams…

… or it might be getting goosebumps when talking about an idea…

… or maybe you’re like me and you get a gurgling feeling, like a mix between I’m hungry and pre race butterflies in your stomach that you simply can’t ignore.

I’ve worked as a financial advisor for 20 years now (please do not go and calculate my age!) and part of the role is helping my clients plan their financial future. Without a word of a lie, I have woken up every day excited to go to work. I absolutely love my job.

About four years ago, I started to get a feeling in my stomach that I couldn’t ignore and I felt my love for work slowly slipping and that something was missing in my life. It happened to also be the same feeling I got when I signed up for my first Ironman.

I get so much happiness and fulfillment from helping others and I wanted to build a business that reflected me — that reflected my beliefs and values. So, in this particular instance, following my dot, dot, dot — that gurgling feeling I get in my stomach — was starting my own business.

But at the time, it seemed like a crazy idea. I was a single mum. I was responsible for keeping a roof over our heads and the cost of raising two young girls.

How could I possibly give up a reliable, stable income to launch my own business?

The protective woman in me didn’t want to jeopardize my children’s future.

My go to person, my mum, was concerned I would put myself under too much pressure (not just financially) because she knows all too well that I give every inch of myself to what I believe in.

But I knew, deep down, that this feeling that wouldn’t disappear, that starting my own business was the right decision. So, I listened to my intuition, and I came up with a plan. I wrote a business plan and I saved 6 months’ income. So even if I didn’t make a single cent for 6 months, I knew we’d survive.

We did more than survive, we thrived.

That is how Endurance Financial was created.

"The biggest adventure you can take is to live the life of your dreams"

Oprah Winfrey

Meanwhile in Lycra

The month began with a sprint triathlon that was not enjoyable. Any running at the moment, seems to be cumbersome and it is a task in itself not to become disenchanted with the process. Back on the bike though, as you may have seen, in the High Country of Victoria, participating in the Alpine Classic has been the kickstart I really needed to ramp up the training and the hours on the bike are building up. Just this morning, Coach Matt told me that the running legs will come, I just need to be patient.

The other buzz this morning came from Livvy on our way to her rowing training (5am) when she asked me if I was back training “like properly Mum?”.  I was instantly worried at what her response to my “sure am” would be.  Instead, her reply was “that’s great Mum, I’m proud of you” took me by surprise but also reminded me that I am making an impact on both of my girls with the life choices I make.

Back to life with heels on and dry hair

Late last year, my “dot dot dot..” started playing again as a result of engaging with many business owner’s who had a “fear of their finances”.   My true passion is being able to educate you to make healthy financial decisions and so I have created the Business Financial Fitness Course.  In this course you will gain all of the knowledge to become your own CFO and value yourself to pay yourself exactly what you are worth.

I also want to thank Emma Lovell of Lovelly Communications who I have been lucky enough to meet through the Business Club of Business Chicks.  Ove the past few months, Emma has supported and guided me to put myself “out there” in line with the passion I have for Endurance Financial.

I am also hoping that finally (post Covid) we can look at organizing the next Client Function.  Stay tuned.



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